History

Adrian Roach purchased an existing business known as J & L Carnations in January 1990. This business was supplying carnations to 10 Florist in Newcastle and the Hunter Valley.

We commenced trading as Valley Fresh Flowers in 1993 and now service over 250 Florist around New South Wales Country with a full range of Fresh Flowers and Florist Supplies.

When we first obtained the business we decided to go out to our customers and seek as much information as we could about the services they liked and disliked about the wholesalers who were supplying them and what they wanted and expected from their suppliers. We gained much information and put into practice all the important issues that we discovered. We developed our Company motto;

When Quality, Price and Service and are important!

This has been a very challenging and rewarding experience as we continue to give the best possible service and find the best possible product at the best possible price.